SOCIAL MEDIA MARKETING

Google has emerged as the leading internet search engine, commanding over 70% of the search market share and generating nearly 85% of mobile traffic. Given that more people search for businesses online than anywhere else, ensuring your local business listing is easily discoverable on Google and Google Maps is crucial. 

Customers have the opportunity to enhance the listing by uploading photos of the business and sharing their experiences with its services. Business owners can engage with their customers by responding to these reviews, establishing effective communication. This interactive aspect will increase visibility, improved credibility, enhanced customer engagement and improve analytics.

Facebook business pages offer remarkable versatility! They enable you to share company updates and showcase images of new products or services, providing a cost-effective means of promoting your brand. Moreover, a Facebook page serves as a direct avenue to connect with both current and potential customers.

When the goal is to promote a business or brand more comprehensively, a Facebook business page becomes highly relevant. This specialized page provides advanced features like analytics, advertising tools, networking, brand awareness, and access to news and events.  Additionally, it empowers you to establish a polished online presence and foster a community around your brand.

Instagram introduced Business Profiles in 2016. Since then, many businesses have switched their Instagram accounts from a personal profile to a business profile. The change seemed inevitable, with Instagram being owned by Facebook. In many ways, Instagram acts as an extension of Facebook, emphasizing the visual element, and this is particularly the case for business accounts and advertising.

Instagram Insights provides businesses with all the essential data they need to know about their account and how their posts perform. It offers insight into what content works and what doesn't. It gives you information about your followers to help you build a picture of those who take an interest in you. 

YouTube can help boost your SEO by creating backlinks. These backlinks can be created when adding your website link onto your profile page and/or within the descriptions of each video you post on your channel. By having your website link see throughout different areas of your channel, this will get the word out about your website, which will, therefore, increase the traffic to it.  

YouTube is a very popular social media platform nowadays. It’s excellent for personal use, but it can also be used by businesses to build a brand. The videos you upload will not only show up on YouTube but also in different search engines such as Google.