There are many reasons that digital ads are a crucial part of any business's marketing strategy. Maybe the most important one is that consumers are spending more and more time connected to the Internet through their computers, smartphones, and smart home devices. People make decisions about the goods and services they buy at all times of the day, during all kinds of activities. With digital ads, you can reach audiences when they are browsing online or streaming a TV show, visiting a favorite website, or using social media.
At 3XG Media we pride ourselves on delivering effective strategies, proficient execution and ongoing optimization on every project that we are involved. This approach guarantees our clients the highest quality execution at scale. 3XG Media is a full-service digital marketing agency that is changing the way small and medium businesses (SMB) are meeting their marketing objectives. We have more than 25 years of advertising experience with the last 10 years exclusively in the digital space. Our forte is the exceptional focus we place on what our clients need in order to make them competitive in the marketplace.
3XG Media also offers marketing consultation and media management which allows you to choose the level of service that fits your needs and your budget. Whether it’s a once-per-month strategy review or complete coordination and management of all of your advertising vendors, 3XG is ready to be the partner you need in order to maximize your efforts!
Digital advertising is also extremely flexible in terms of budget. The cost of digital advertising also varies by format. Digital ads can be measured in almost every aspect of performance. The following metrics measure the results of your campaign:
Clicks (Conversion Rate): How many times customers performed an action (click, purchase, subscription) after viewing your ad
Impressions: How many times your ad appears
Click-through rate (CTR): The percentage of impressions that result in a click
Reach: How many viewers are shown your ad
Video completion rate: How many times viewers who are shown your video ad watch the entire ad
Ad-attributed sales: Purchases that can be traced back to your ad (attribution models vary by ad type and service)
Return on ad spend (ROAS): How much revenue was generated by your ad campaign in relation to how much budget you spent
New-to-brand sales: How many purchases were made by customers who had never bought from you before Digital advertising is also extremely flexible in terms of budget. The cost of digital advertising also varies by format. Digital ads can be measured in almost every aspect of performance. The following metrics measure the results of your campaign:
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